Last night, Joe Jonas and Pixie Lott were spotted leaving Little Dom’s restaurant.
Last night, Joe Jonas and Pixie Lott were spotted leaving Little Dom’s restaurant.
“First it was Jedward and now Jonas mania has gripped Dublin.
Tears flowed and fans screamed their lungs out as Joe Jonas — one third of the American sibling boyband — made a guest appearance at a Special Olympics sports club at Holy Child Community School in Sallynoggin.
Twenty private security men and ten gardai were on hand as dozens of emotional teens and tweens gathered to meet the star (20).
Joe revealed he is absolutely thrilled to be enjoying some down time here ahead of a sold-out gig alongside brothers Nick and Kevin in the O2 tonight.
“I’m very excited to be here. I love it. I’m having fun,” he said.
But he expressed disappointment that his planned 5km charity run to raise awareness for the Special Olympics here was scrapped due to security and bad weather.
“We were going to do the run here in Dublin but it didn’t work out this time, hopefully we can come back and do another run.”
Super-fan Sophie Tallant from Sallynoggin was left “light-headed” after scoring a rare embrace with the singer.
“Oh my God, Joe Jonas just hugged me. He’s so everything,” she gushed.
“He is so good looking, really nice, really down to earth. These are tears of joy; it’s the best day of my life.”
The 17-year-old student said she was thrilled that today’s school strike means she was able to start queuing for tonight’s concert at 9am in a bid to be first in line.
Despite having a string of high profile past romances and being a regular at Hollywood’s hottest bashes, Joe said he felt incredibly at home in the quiet South Dublin suburb.
“It actually kind of reminds me of where we grew up; we grew up in New Jersey and the weather was always kinda cloudy and raining. I bought this big sweater two days ago and it’s been working ever since.”
The “Jo-bro” was also impressed by Irish fans after meeting players from the Blackrock Flyers basketball team and being mobbed at their training session. “They are so sweet and their accents are great. They are very sweet and polite; I think this is going to be a great crowd.””
“Although they recently denied they were dating in real life, Joe Jonas and Demi Lovato are taking their “Camp Rock” romance to the next level in the film’s sequel, “Camp Rock 2: The Final Jam,” set to air sometime next year on Disney Channel. Does that mean Mitchie and Shane will share more onscreen kisses?
“I don’t know. You’ll have to watch for it,” Demi Lovato told MTV News on the red carpet for the American Music Awards on Sunday in Los Angeles. “We upped the romantic scenes between my character and Joe Jonas’.”
The sequel isn’t just about stepping up the film’s love story; it will also boost the singing and dancing. “It’s stepped up. There’s a ton of dancing,” Lovato revealed. “We had, like, 25 dancers last movie; now there’s, like, 60. It’s definitely more like a musical.”
Earlier this fall, Lovato gushed about working with the Jonas Brothers again for the film. “It was so much fun doing ‘Camp Rock 2,’ ” she said “I had some of the best memories in the world there. It was a blast. … It was incredible being back with the cast from the first one, and we had new castmembers. We were so excited to be able to shoot again and make new friendships. I loved it.””
IT’S all in the family, Madison Avenue style: a product aimed at families is teaming up with a famous name in family entertainment for an elaborate effort fronted by one of the biggest family acts in music.
An Xbox 360 ad features the Jonas Brothers, whose music appeals to teenagers and preteenagers, as well as their mothers.
The multimillion-dollar campaign, created internally at Disney, is part of a larger initiative for Xbox 360 that carries the theme “It’s more fun time,” which is created by T.A.G. in San Francisco, part of the McCann Worldgroup division of the Interpublic Group of Companies.
The Jonas-centric ads are being introduced along with work from T.A.G. like commercials and video clips featuring the actress Jane Lynch of the hit Fox series “Glee,” which are on television and online.
The Jonas campaign is also on television and online, as well as in print and on radio. It is timed to reach consumers just as they are thinking about what, if anything, they are going to buy during the coming holiday shopping season.
“We’re optimistic for the holidays,” said Robert Matthews, senior director of global marketing communications for the interactive enterprise business at Microsoft in Redmond, Wash.
“Interactive entertainment tends to be a little more recession-resistant,” Mr. Matthews said, “and we’re certainly doing what we can to drive value for consumers.”
Among those steps are a sale on the premium version of the game console, the Xbox 360 Elite, bundled with two games, for the same $299 price as the console typically costs alone, and an emphasis on the Xbox Live service, which enables users to play games, listen to music, watch movies and patronize Web services like Facebook, Last.fm and Twitter.
(Microsoft is seeking to stimulate preholiday sales for the Windows 7 operating system as well as Xbox 360.)
Among the aspects of the Jonas campaign is an opportunity to watch on Xbox Live a free episode of “Jonas,” the brothers’ sitcom on the Disney Channel, with “a custom opening” segment produced with the brothers, said Tricia Wilber, executive vice president at the Disney media sales and marketing group in New York.
The group oversees the company’s “kids- and mom-focused media,” Ms. Wilber said, including the Disney Channel and the Disney XD cable channels, disney.com, disneyfamily.com, Disney Family Fun magazine and Radio Disney.
Many of those media are taking part in the Jonas campaign. For instance, visitors to disney.com/morefuntime can learn about a sweepstakes with the grand prize being a chance “to hang out” with the Jonases and “experience Xbox 360 together.”
A commercial shows the brothers — Joe, Kevin and Nick — sharing a game console with visitors to their green room backstage. The plot is apparently, as they say in the movies, based on true events.
Xbox is “something they’ve grown up with,” Kevin Jonas Sr., a manager of the band, said of his sons during a telephone interview on Thursday.
“We’ve traveled with Xbox since the time it came out,” he added. “As long as it’s in their dressing room, we’re all good.”
That was corroborated by Kevin and Nick, who joined Mr. Jonas for the interview. The brothers have “a road case with the Xbox built right in,” Kevin Jonas said. It accompanies them on tour.
Mr. Jonas said he and his sons accepted the endorsement deal from Microsoft because they “want reliable, family-friendly brands we can associate with.”
“The boys have been approached by so many companies; so many possibilities of doing commercials and endorsements,” he added. “We do say no every day.”
Among those to whom they have said yes are Verizon Communications, a sponsor of the band’s tours, and Burger King; the brothers appear in ads for a single menu item, apple fries, rather than the entire menu.
Nick is diabetic, Mr. Jonas explained, so “we make healthy choices, or represent healthy choices.”
Nick Jonas also appears solo in ads for the Contour blood glucose monitor sold by Bayer HealthCare and takes part in a campaign meant to help fight juvenile diabetes (nickssimplewins.com).
The family “absolutely gets involved with all” marketing partners, Mr. Jonas said, including creative approval of ads, which are screened by Mr. Jonas and the band’s other managers “and then we run it by the boys.”
Microsoft did some screening of its own to make sure the campaign was not an example of play for pay.
“Yes, the Jonas Brothers, like any teenage and young adult folks, enjoy video games and enjoy Xbox 360,” Mr. Matthews said. “It’s great when you can leverage experience with the brand that exists naturally.”
As for concerns that the popularity of the endorsers could overwhelm the product being endorsed, Mr. Matthews said: “At the end of the day, Xbox as a brand is an incredibly strong brand, with loyalty across all age groups. You’ve got two strong brands coming together. Certainly, there’s no fear one overshadows the other in any way.”
Make that three brands, counting Disney. Interestingly, Disney has ties to the Microsoft rival, Apple, through its chief executive, Steven P. Jobs, who serves on the Disney board. The battle between Apple and Microsoft may be the 21st-century version of the cola wars.
“We are not Apple,” Ms. Wilber said. “For us, this is an opportunity to partner with someone targeted to our audience.”
Mr. Matthews echoed that. Disney has “access to the audiences we’re going after,” he said, and “we have products relevant to those audiences.”
Kevin Jonas has revealed that he and Nick will have bigger parts in the upcoming Disney Channel Original Movie Camp Rock 2.
As Kevin Jonas told Associated Press, “Nick and I have bigger pieces to do in this movie, we have individual storylines, which makes it very cool and there’s different love interests. I work with the junior rockers who are the newest members of the camp and I’ve got to make sure they feel comfortable – and it’s a lot to handle but it works out in our favour.”
It had already been confirmed that Nick’s love interest in Camp Rock 2 will be Chloe Bridges and that Joe Jonas and Demi Lovato will share an on-screen kiss.
Disney Channel viewers will be able to vote for the New Year’s Eve programming lineup at DisneyChannel.com beginning Friday. After all the voting is done, the programs that have won will air on December 31st from 6 p.m. to 12:30 a.m. This will all be done in a special block of programs titled “New Year’s Star Showdown.” It will not just be your favorite shows, as Disney has a bit more in store for the viewers. During “New Year’s Star Showdown” we will have stars including Demi Lovato, Emily Osment, Kevin Jonas, Joe Jonas, Nick Jonas, Cole Sprouse, Dylan Sprouse and Selena Gomez competing in game show challenges. I remember them doing something like this during the summer as well, I always find them fun to watch. But let us talk about voting. I will be voting for Selena Gomez and Wizards of Waverly Place first. After Wizards I do like Sonny with a Chance probably second and then I will say Hannah Montana. I will watch Suite Life though if nothing else is really on. Jonas Brothers was never really my thing and Phineas and Ferb never made my cut either. If they are asking to pick our favorite episodes I have to see the list on Friday before I can make any voting decisions, because a good Hannah Montana will trump a bad Sonny with a Chance episode. Still I could just watch a Wizards marathon and be happy.