Kevin Jonas: Wedding Planner

December 8, 2009

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Now that brother Nick is off on his own with the Administration, Kevin Jonas is enjoying some Jonas down time.

Heading to his car after visiting a friend, Kevin Jonas was texting non stop when spotted EXCLUSIVELY in Los Angeles.

It’s not all rest and relaxation for Kevin though, he’s got a wedding to plan!

Kevin is engaged to long time sweetheart, Danielle Deleasa, a hair dresser from New Jersey.

Check out a few more EXCLUSIVE photos of Kevin Jonas below.

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Kevin Jonas Interview

November 29, 2009

Did you know that J.O.N.A.S., the hit Disney Channel “original series” starring Jonas brothers Nick, Joe and Kevin, was supposed to be about a teenage rock band leading double lives as government-hired spies, with the title an acronym for Junior Operative Networking As Spies? When it premiered last May, the plot was totally changed. It became about a band of three brothers who have to cope with being rockstars while trying to live an ordinary life. “It’s very much like what we are in real life,” said Kevin Jonas during an exclusive phone interview three weeks ago.

Full Interview here


Pinestone Resort in Haliburton gets a gift from the Jonas Brothers

November 28, 2009

Nick Jonas recently celebrated his birthday and was surprised to find that his family had contacted Cynthia Romanyk, General Manager of the Pinestone Resort & Conference Centre to track down the piano he wrote their platinum hit “A Little Bit Longer” on and got it for him.

Nick first wrote the song while staying at the hotel back in 2007 while the band was there in Haliburton filming the Disney movie “Camp Rock”.

“This piano definitely has a special meaning for me. I originally wanted to get a plaque just to have put on that piano…saying that I wrote the song on it, but my family just decided to get it for me”, he told Cynthia upon the Brothers arrival in September at Pinestone Resort while they filmed the sequel to Camp Rock.

The Jonas Brothers have since presented the Pinestone Resort & Conference Centre with their Platinum Award. The inscription reads “Presented to Pinestone Resort to commemorate RIAA certified sales of more than 1,000,000 copies of the Hollywood Records compact disc “A Little Bit Longer”. A great many thanks to the Pinestone Resort & Conference Centre from The Jonas Brothers”. The plaque will be prominently displayed in the resort’s lobby.

The Jonas Brothers wanted to thank the people of Haliburton for their warm hospitality and respect for the privacy they received while staying there this past September. The time alone afforded to Nick even allowed him to write yet another song on the piano he plans on using at his brother Kevin’s upcoming wedding.

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Kevin Jonas Likes To Be Under Pressure

November 22, 2009

Kevin Jonas, the eldest of the US boy band ‘The Jonas Brothers’, who juggles between music and acting, says he works best under pressure.

The 22-year-old pop star features in the hit TV sitcom ‘JONAS’, which is based on the the life of the brothers Nick, Joe and Kevin and their band.

The 22-year-old rocker said he would memorize his lines just before going on the sets to film it.

“I look at my lines, typically, before I walk to the set to film it. Not everybody does that, but I do. I became really good at memorising my lines quickly and under pressure. I think being under pressure helps me,” Kevin told PTI in an email interview.

The young star insists that this unpreparedness goes well with his onscreen character.

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Jonas Brothers Endorse Xbox

November 22, 2009

IT’S all in the family, Madison Avenue style: a product aimed at families is teaming up with a famous name in family entertainment for an elaborate effort fronted by one of the biggest family acts in music.

An Xbox 360 ad features the Jonas Brothers, whose music appeals to teenagers and preteenagers, as well as their mothers.

The Xbox 360 gaming system, sold by the Microsoft Corporation, is being endorsed by the Jonas Brothers rock band in a campaign that appears in properties owned by the brothers’ media partner, the Walt Disney Company. Xbox 360 joins a short list of brands to be promoted by the Jonases, whose music appeals to the teenagers, preteenagers and mothers composing the target audience for the gaming system.

The multimillion-dollar campaign, created internally at Disney, is part of a larger initiative for Xbox 360 that carries the theme “It’s more fun time,” which is created by T.A.G. in San Francisco, part of the McCann Worldgroup division of the Interpublic Group of Companies.

The Jonas-centric ads are being introduced along with work from T.A.G. like commercials and video clips featuring the actress Jane Lynch of the hit Fox series “Glee,” which are on television and online.

The Jonas campaign is also on television and online, as well as in print and on radio. It is timed to reach consumers just as they are thinking about what, if anything, they are going to buy during the coming holiday shopping season.

“We’re optimistic for the holidays,” said Robert Matthews, senior director of global marketing communications for the interactive enterprise business at Microsoft in Redmond, Wash.

“Interactive entertainment tends to be a little more recession-resistant,” Mr. Matthews said, “and we’re certainly doing what we can to drive value for consumers.”

Among those steps are a sale on the premium version of the game console, the Xbox 360 Elite, bundled with two games, for the same $299 price as the console typically costs alone, and an emphasis on the Xbox Live service, which enables users to play games, listen to music, watch movies and patronize Web services like Facebook, Last.fm and Twitter.

(Microsoft is seeking to stimulate preholiday sales for the Windows 7 operating system as well as Xbox 360.)

Among the aspects of the Jonas campaign is an opportunity to watch on Xbox Live a free episode of “Jonas,” the brothers’ sitcom on the Disney Channel, with “a custom opening” segment produced with the brothers, said Tricia Wilber, executive vice president at the Disney media sales and marketing group in New York.

The group oversees the company’s “kids- and mom-focused media,” Ms. Wilber said, including the Disney Channel and the Disney XD cable channels, disney.com, disneyfamily.com, Disney Family Fun magazine and Radio Disney.

Many of those media are taking part in the Jonas campaign. For instance, visitors to disney.com/morefuntime can learn about a sweepstakes with the grand prize being a chance “to hang out” with the Jonases and “experience Xbox 360 together.”

A commercial shows the brothers — Joe, Kevin and Nick — sharing a game console with visitors to their green room backstage. The plot is apparently, as they say in the movies, based on true events.

Xbox is “something they’ve grown up with,” Kevin Jonas Sr., a manager of the band, said of his sons during a telephone interview on Thursday.

“We’ve traveled with Xbox since the time it came out,” he added. “As long as it’s in their dressing room, we’re all good.”

That was corroborated by Kevin and Nick, who joined Mr. Jonas for the interview. The brothers have “a road case with the Xbox built right in,” Kevin Jonas said. It accompanies them on tour.

Mr. Jonas said he and his sons accepted the endorsement deal from Microsoft because they “want reliable, family-friendly brands we can associate with.”

“The boys have been approached by so many companies; so many possibilities of doing commercials and endorsements,” he added. “We do say no every day.”

Among those to whom they have said yes are Verizon Communications, a sponsor of the band’s tours, and Burger King; the brothers appear in ads for a single menu item, apple fries, rather than the entire menu.

Nick is diabetic, Mr. Jonas explained, so “we make healthy choices, or represent healthy choices.”

Nick Jonas also appears solo in ads for the Contour blood glucose monitor sold by Bayer HealthCare and takes part in a campaign meant to help fight juvenile diabetes (nickssimplewins.com).

The family “absolutely gets involved with all” marketing partners, Mr. Jonas said, including creative approval of ads, which are screened by Mr. Jonas and the band’s other managers “and then we run it by the boys.”

Microsoft did some screening of its own to make sure the campaign was not an example of play for pay.

“Yes, the Jonas Brothers, like any teenage and young adult folks, enjoy video games and enjoy Xbox 360,” Mr. Matthews said. “It’s great when you can leverage experience with the brand that exists naturally.”

As for concerns that the popularity of the endorsers could overwhelm the product being endorsed, Mr. Matthews said: “At the end of the day, Xbox as a brand is an incredibly strong brand, with loyalty across all age groups. You’ve got two strong brands coming together. Certainly, there’s no fear one overshadows the other in any way.”

Make that three brands, counting Disney. Interestingly, Disney has ties to the Microsoft rival, Apple, through its chief executive, Steven P. Jobs, who serves on the Disney board. The battle between Apple and Microsoft may be the 21st-century version of the cola wars.

“We are not Apple,” Ms. Wilber said. “For us, this is an opportunity to partner with someone targeted to our audience.”

Mr. Matthews echoed that. Disney has “access to the audiences we’re going after,” he said, and “we have products relevant to those audiences.”

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Camp Rock 2 Details Includes Official Trailer

November 22, 2009

Kevin Jonas has revealed that he and Nick will have bigger parts in the upcoming Disney Channel Original Movie Camp Rock 2.

As Kevin Jonas told Associated Press“Nick and I have bigger pieces to do in this movie, we have individual storylines, which makes it very cool and there’s different love interests. I work with the junior rockers who are the newest members of the camp and I’ve got to make sure they feel comfortable – and it’s a lot to handle but it works out in our favour.”

It had already been confirmed that Nick’s love interest in Camp Rock 2 will be Chloe Bridges and that Joe Jonas and Demi Lovato will share an on-screen kiss.

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Disney Channel New Year’s Eve Programming

November 22, 2009

Disney Channel viewers will be able to vote for the New Year’s Eve programming lineup at DisneyChannel.com beginning Friday. After all the voting is done, the programs that have won will air on December 31st from 6 p.m. to 12:30 a.m. This will all be done in a special block of programs titled “New Year’s Star Showdown.” It will not just be your favorite shows, as Disney has a bit more in store for the viewers. During “New Year’s Star Showdown” we will have stars including Demi Lovato, Emily Osment, Kevin Jonas, Joe Jonas, Nick Jonas, Cole Sprouse, Dylan Sprouse and Selena Gomez competing in game show challenges. I remember them doing something like this during the summer as well, I always find them fun to watch. But let us talk about voting. I will be voting for Selena Gomez and Wizards of Waverly Place first. After Wizards I do like Sonny with a Chance probably second and then I will say Hannah Montana. I will watch Suite Life though if nothing else is really on. Jonas Brothers was never really my thing and Phineas and Ferb never made my cut either. If they are asking to pick our favorite episodes I have to see the list on Friday before I can make any voting decisions, because a good Hannah Montana will trump a bad Sonny with a Chance episode. Still I could just watch a Wizards marathon and be happy.

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